Shopup is a video-based e-commerce platform dedicated to showcasing and selling handcrafted cultural heritage items. Through engaging videos, artisans share their creative processes and present their unique artworks, allowing customers to connect deeply with each piece's story and craftsmanship.
Why we created
We recognized the need to preserve and promote traditional craftsmanship by connecting artisans with a global audience. Shopup was created to give these artists a platform to share their cultural heritage, allowing customers to support and appreciate authentic, handcrafted products while learning about the artistry and traditions behind each piece.